If you want people’s attention, there are two methods you can use:

  • The Megaphone Method: Be loud and force them to listen. (Examples: spam mails and paid advertising.)
  • The Gift Method: Offer something of value, that people would miss if it disappeared (Examples: TED Talks, free podcasts and many blogs.)

Which method are you using?

More: 

Noticed vs. missed (article) by Seth Godin